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Our Charity Mission
Shining a light on mental health: Jo Malone London and UNICEF working together to support children’s mental health.
For more than 10 years, Jo Malone London has been committed to helping stamp out the stigma surrounding mental health, focusing on raising awareness and providing support through inspirational charities.
Having begun a partnership with UNICEF in 2022 as part of its wider charitable efforts, from 2023 Jo Malone London has chosen the leading children’s charity as its global charity partner. UNICEF works in more than 190 countries to reach the children and young people in greatest need. Its mental health and psychosocial support programmes enable more than 47 million children – and their caregivers – globally to access support.
With half of all mental health conditions starting by the age of 14 and three quarters by age 25 – and more than one in seven adolescents aged 10-19 now living with a diagnosable mental health condition – it is clear that, today, collectively protecting and promoting our mental health has never been more important.
Acting early to support young people and caregivers has a major impact when it comes to breaking the cycle of mental health challenges that affect so many. Working together with UNICEF, Jo Malone London can continue the work already undertaken in this area, proactively changing the future by investing in the mental health and wellbeing of young people.
To date Jo Malone London has donated more than $3.5 million to charities working in mental health.
